
My story with etsy started in late 2008. when I thought it would be cool to open up a shop to sell prints of my illustrations. Back in time Croatia did not have an option to receive money via PayPal, a preferable way of making payments on etsy so very soon my little shop, something that was supposed to be a fun project turned into frustration fest. Why? Because I’d get at least 3-4 messages every week form people who were interested in buying my prints but couldn’t understand why I didn’t use PayPal. So I had to explain that Croatian citizens are not allowed to receive money though that service etc. I did understand why people loved PayPal, buying a 15$ print and paying huge bank transfer provisions just didn’t make sense. Anyway, to cut the long story short, I eventually got irritated by having to explain monetary system of Croatian banks over and over again and abandoned my etsy shop letting it die slow and painful death until I finally deleted it few weeks ago.
Why I am saying all this? Well, because Croatians now do have the opportunity to receive money via PayPal (hooray!) and few weeks ago an idea of opening an etsy shop entered my mind again. Why not? It seems like perfect place to sell you handmade and art products, right? It’s easy to set up a shop with minimal financial investments, right? You don’t have anything to lose, you can only gain, right? The more I thought about it, the less excuses I would find not to open another etsy store, especially when my ever supporting boyfriend said he’ll do it with me and help me out with everything I need. Ahhhhhh.
But, I did keep making up excuses why I still wasn’t ready to open up a store, I kept procrastinating. My intuition kept whispering something wasn’t right. You see, I’m the kind of person who likes to do everything best I can, when I start a project I tend to put all of my energy into it, doing everything I possibly can for it to succeed. I give 100% of my all or I don’t start anything in the first place. So, if I were to open an etsy shop I would put a lot of my time and energy into presenting it and marketing it right, into making it pay off. And before I fully commit myself to something I want to know is it worth my time and energy?
Basically I was wondering is opening up an etsy store worth all of the energy and time I would invest into it? So, I did some homework, I looked for articles online on being a successful seller on etsy. And there was a lot to read about! One of the best articles I read was 10 Real Tips For Successfully Selling On Etsy on Handmadeology. All valid, practical advice that confirmed what I knew all along, that if I decide to open an etsy store at this moment I might need to put a whole lot of my precious energy and time into promoting it without any guarantee of it actually making profit. Yeah. Don’t get me wrong, I’m not afraid of hard work and I’m not impatient, but I value my time very much and I want to know again: is it worth it? I read a lot of interviews and etsy success stories (as well as some horror stories) and noticed that etsy bestsellers like The Black Apple or ashelyg opened their shops back in 2005. It makes perfect sense, they did it when etsy was just founded, there was less competition back then and their sales accumulated during last 7 years. Also, a lot of successful etsy sellers were very successful ebay sellers and to them moving to etsy was just moving to yet another platform to sell their products, they already had experience of selling online, they weren’t starting from scratch.
Now, I’m not afraid of slowly building up a business or in this case an etsy shop, but knowing that it may take few years to make it profitable I wonder will etsy still be relevant in few years as it is today or has it already reached it’s pinnacle and now it’s in decline? A similar question was raised in a post titled Is Etsy Dying? on Skinny Artist. (Both post and comments are worth reading btw.)
So, I am interested in your experiences and opinions.
Do you have and etsy shop? Have you had any success? Do you think etsy is dying? Do you think a business concept established through etsy (and similar sites like DaWanda and Big Cartel) is slowly dying as well? What do you think is the future of selling art online?
Fell free to share your thoughts